Online Reputation Management (ORM) is the process of monitoring, managing and ultimately influencing the online reputation of an individual or organisation. In today’s digital world, ORM has become an increasingly important part of any business or personal brand management strategy.
There are a number of ways to proactively manage your online reputation, including search engine optimisation (SEO), social media management, online review management and crisis communication.
ORM is not about hiding or removing negative information from the internet. Rather, it’s about actively promoting positive content and managing negative content in a way that protects and enhances your reputation.
A strong online reputation can help you attract more customers, partners and investors, while a weak reputation can damage your business and personal brand. Online Reputation Management is therefore essential for any organisation or individual that wants to protect and improve their reputation online.
If you’re concerned about your online reputation, or would like help managing it, contact an ORM expert today.